The Three Thorns
Keeping Your Practice Stuck
🥀 Thorn #1: Promoting It Seems Sleazy and Unethical
-
Marketing is mostly about tricks and manipulation — But you are a professional helping people, not an “influencer with a phone”.
-
Therapists who succeed are often the ones that sell out — And you’re not willing to sacrifice your values if that's what it takes.
-
Marketing can attract the wrong type of people — The ones not ready for therapy
🥀 Thorn #2: "Client Work" Takes Up All Your Time And Energy
-
You wanted to be a therapist, not a business person — You were never trained in “business”, and you shouldn't have to.
-
There are so many things you could be doing — That you become too overwhelmed to even start
-
The solutions that exist require a lot of time, effort, and "investment" (which actually means "risk") — And you have no time or energy left to even worry about that kind of stuff.
🥀 Thorn #3: Your Practice Is Different
(It's Not A "Business")
-
Your "business" is different. It’s sacred — So the regular “business advice” out there doesn’t work because it treats it “just like another business”.
-
Your "business" has a lot of uncertainty (new clients come in waves, old clients suddenly leave because of their resistance, each season is different) — So your nervous system is always “on”.
-
Your "business" is sacred — How your clients perceive you is priority #1.
They have entrusted you with their mental health and respecting them is key.
How To Burn
The Three Thorns
Keeping Your Practice Stuck
🔥 You and I are going to use a 30’ call to combine the Three Elements necessary to light the exact Fire we need:
Oxygen 🌳, Heat 🌡️, and Fuel ⛽️
(If we miss just one, the Fire dies).
🌳 Oxygen: Your Skills
Good news: You’re already doing the hardest part of building a thriving practice.
Every session: You’re showing up with empathy, listening deeply, and guiding people through change.
And we're going to use 🌱 The Roots of Empathy to channel those skills so you can be a therapist — not a business person.
🌱 The Roots of Empathy is a one-page Client Map, built entirely around you — your goals, your values, your way of working — and your skills, to tell you:
-
Who your ideal client is.
-
How you can help them.
-
How you can tell them.
This will be YOUR guide through any marketing concern.
Because the skills you already have aren’t just enough.
They’re the secret ingredient. 🥣
So after adding Oxygen (Your Skills):
You'll be able to Promote your Practice without Selling Out
🌡️ Heat: My Skills
You already have enough to worry about:
Scheduling sessions. Re-scheduling. Cancellations.
Running the sessions.
Replaying them in your head.
Writing the notes.
And that’s just the client side... 😮💨
There's just no time or energy left to focus on growing your practice.
And even if there was, you don't know where to start.
That’s where I come in. 🙋🏻♂️
By drawing you Your Strategy Map to navigate through the business stuff in an actually doable way.
It's called 🗺️ The Clear Skies and it will show you:
-
What to do
-
How to do it
-
Why do it
The entire business strategy for YOUR practice — in one place.
It takes the guesswork and the unwanted business stuff out of your life, so we can let your work – the real work – speak for itself.
Having adjusted the Heat (My Skills) to your preference:
You'll be able to Develop your Practice without Burning Out
⛽ Fuel: AI’s Skills
AI is an unfortunate reality, and it leaves you with two bad choices:
A: Ignoring AI and falling behind
B: Using AI and losing yourself
So what to do?
Option C: Make ChatGPT yours.
But do it once — and benefit from it forever.
Here’s why AI is failing you: it doesn’t know what to prioritize.
Give it too much → it gets confused.
Give it too little → it fills the gaps with noise.
And that’s because (no matter what the hype says)… AI is not a human!
So I’ll create Your AI Map, called: 🧑🏫 AI's ABCs.
It's a document that teaches your ChatGPT EVERYTHING it needs to know..
..to become a tiny personal assistant that:
✅ Instantly writes content in your voice, the way you envisioned it.
✅ Helps you brainstorm ideas that actually sound right for you.
✅ Speeds up your work
This will be YOUR tool to put the other two Maps into action without adding pressure or complexity.
By adding Fuel (AI's Skills):
You'll have a Tool to Build your Practice
the way you want!
So how much will this be?
I normally sell these separately for $197 each ($591 in total)
But this bundle was made for people who don’t know me yet.
And trust isn’t something I get to just ask for.
It’s something I have to earn by actually solving your problems first.
Giving you EVERYTHING you need to succeed up front is the best way I know to do just that.
Which is why you’re getting all three for the price of one: $197
That’s a $400 discount 🤯
…well, a $394 discount to be exact 😛
Plus, if AFTER I give you everything, it doesn’t feel genuinely helpful,
you can take your money back and walk away.
No pressure. No catch. No “prove you deserve a refund” nonsense.
But Time Is Of The Essence...
Once I’ve gathered the number of people (and testimonials) I need, this offer will close.
Why? Because after that, I simply won’t have a reason to keep offering this as a bundle.
So if this landed in front of you, take advantage of it now — before it’s gone.
Thanks for taking the time to read this letter and I hope we talk soon,
The Therapist’s Goat
Umm... Who Are You?
Right now, to you, I’m nobody.
But the real questions you’re asking are: “Can I trust you?” and “Can you really help me?”
Which is why I left the “who I am” part for the very end.
First, I wanted to tell you what I can do for you.
Then, give you a way to test it for yourself (with a $394 discount — seeing is believing).
And only then, show you who I am — the least important part of all this.
This way, you don’t need to decide about trusting me right now.
First: You get everything I have to offer — with the safety of the money-back guarantee.
Then: You see the results.
Then: You decide whether to trust me or not.
So... Name: Fotis Regginas
Nationality: Greek
Nickname: The Therapist's Goat
